More than ever, people are shopping with their eyes. As consumers spend more time scrolling Instagram, watching Youtube, engaging on Facebook etc. they also come to expect a more rich and engaging shopping and product discovery experience.
According to Salsify, a product experience company, 83% of shoppers point to product images as the most influential factor in their purchasing decision.
With Shopify, product customization allows your shoppers to choose options from an existing and fixed set of options to create their preferred combination of your product.
Product customization is still emerging with most Shopify merchants but the feature is already heavily in demand with shoppers. For example, according to Bain, customers are willing to pay a 20% premium for customized products.
Upload your product catalog and rules
Threekit builds a master design of your product
Threekit creates visual models of add-on’s (colors, materials, etc)
Threekit manages all files and rules and create visuals automatically
Your product will be served up via the Threekit gallery plugin with Shopify which ensures fast load times because our software has already created the visuals. This means visitors can quickly and efficiently review all the available options of your products like color and material in real-time 3D.
TXC Holsters is an example of Threekit product customization. The team at TXC wanted to be able to allow customers to create their ideal holster and to examine every part of it. With dozens of configurations, colors, and parts, it would have taken years to capture every possible combination with a designer or photography. With Threekit on Shopify the experience is seamless.