Case Study

logo-Custom Fantasy Rings


Custom Fantasy Rings Partners with Threekit to Launch Online Ring Customizer

Background

It’s nothing new that people across the country are fans of Fantasy Football and a lot are die hard. So what happens when there’s a winner at the end of the season? What does the winner get besides the cash sum? Wouldn’t it be cool if they received a replica of a Superbowl ring with their winning team?

That’s what Jared Davidove, Founder and CEO or Custom Fantasy Rings, thought. 

“What are we playing for? Pride? Sure. A handsome wad of cash? Perhaps. But when it came down to it, what we needed was something lasting.” - Jared Davidove, Founder and CEO

And how much cooler would it be if you can design and see your custom ring in real-time? 

Challenge

Before Custom Fantasy Rings (CFR) partnered with Threekit, the website was similar to other retail websites. It showed static images of the basic styles, sizes, and colors. But shoppers really couldn’t do much beyond selecting custom fields from a drop down box.

To give shoppers a feel of what the ring might look like, the photo examples were produced by hiring a photographer and taking shots of each ring style. 

With no real-time configuration, shoppers quickly lost interest; cart abandonment was up 75%, and for a company looking to grow, this was a big problem. 

Solution

Custom Fantasy Rings partnered with Threekit to launch an online ring configurator to transform their digital product catalogue and give their customers the engagement, customization, and real-time views they craved. 

They also now had a team to guide them through the initial proof of concept, implementation, and future asset additions.

“Without prior knowledge of the technical side of 3D configuration, Threekit was able to walk us through the process and reassure us along the way that this was not only a solution but a quality solution, with a team backed with expertise.” 

Outcome

Today, Custom Fantasy Rings is able to showcase their entire product catalogue with real-time configuration and customization. Every shape, color, and stone is customizable and shoppers can personalize their ring by adding text and seeing the changes right before them. The configurator has become the key element that keeps customers on their website and gives them the confidence to hit that ‘purchase’ button.

With Threeit’s ring configurator, Custom Fantasy Rings has eliminated 100% of their photography costs and is looking to significantly reduce cart abandonment. 

“We now have full functionality of a ring customizer and complete transparency of the product that our customers have been asking us for. Threekit has truly changed our digital experience and given us a competitive advantage.” 

What are we playing for? Pride? Sure. A handsome wad of cash? Perhaps. But when it came down to it, what we needed was something lasting.”

Jared Davidove, Founder and CEO