It’s becoming harder to compete as the innovation gap of companies that are thriving online and those that are not continues to divide every year. The past decade has seen unprecedented innovation in eComm that is not only changing the way consumers shop, but what customers expect out of the shopping experience. With companies offering same-day shipping, try-it-before-you-buy programs, and personalized stylists, eComm leaders have an intimate understanding that it’s the customer’s experience that separates those that will just survive from those who will thrive in the future. Let's take a look at a few of the top innovation trends in retail transforming the way we shop.