The Wavefront OBJ format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it. 

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is: "It depends on what you are using it for." There are pros and cons to consider. 

Interactive product experiences are increasingly becoming customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?