The Wavefront OBJ format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it. 

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is: "It depends on what you are using it for." There are pros and cons to consider. 

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.

Interactive product experiences are increasingly becoming customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. Could it be right for your products?