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Interactive 3D: Know When You're Ready, Know What to Do

Interactive 3D uses WebGL technology to render 3D images of products that shoppers can interact with – think spin, turn and zoom in. These capabilities are impactful in eCommerce: research shows that the ability to interact with product imagery boosts customer trust. Importantly, the ability to manipulate images is three times more effective at building trust than the ability to change an item’s color. Given the promise of this technology and its ability to deliver better customer experience, this guide explores why a business should pursue it and provides simple steps get there. 
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3D Customization for Shoes | Threekit

Today, shoes are right up there with designer purses as a subject of obsession for collectors. There is nothing more exhilarating than scoring a rare release...and the rarest of all are ones they customize themselves. But the desire to personalize a pair of shoes isn't confined to the collector circuit. As Jacob Metzger of the designer retailer, Grailed, notes,
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Why Your Board Will Be Asking About 3D Next Quarter

3D configuration and augmented reality used to be considered "futuristic" technologies, reserved solely for sci-fi films films and one's imagination. But these tools are here and ready for eCommerce brands and retailers to take advantage.   
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Should you use the STEP file format?

Should you use the STEP 3D file format? Like with all 3D file formats, it depends on what you are trying to do. Here, I will talk about the strengths and weaknesses of the STEP file format so you can decide if it is right the task at hand.
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OBJ 3D file format: When should you use it?

The Wavefront OBJ format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it. 
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Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is: "It depends on what you are using it for." There are pros and cons to consider. 
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4 Reasons that 3D Product Configuration should be on your roadmap

It's perhaps no surprise that the average online attention span is now shorter than ever. Shoppers want instant gratification, and when they can't configure or customize products exactly to their liking, there are a million other distractions to take them to another e-commerce business.   If you're thinking about product configuration and your marketing technology and e-commerce roadmap, here are four reasons why customization and 3D visualization should be high on your priority list.    Threekit 3D Configuration
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What Is 3D Rendering?

There’s a good chance you’ve seen a 3D rendered image today.  Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.
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What is a 3D Configurator?

Interactive product experiences are increasingly becoming customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. Could it be right for your products? 
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