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Entrepreneurial spirit is what drives startups

Working at a start-up is equal parts thrilling and challenging...and it's not for everyone. But for some, it is the perfect fit for their skills and ambitions. Find out if you have the entrepreneurial spirit. 
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Should you use the OBJ 3D file format?

The Wavefront OBJ format is the most widely adopted 3D model storage format. The file format name, OBJ, is in reference to its purpose of storing 3D OBJects. The OBJ format was originally the native file format for the 1980s era Advanced Visualizer 3D modeling package. Advanced Visualizer 3D is now obsolete, but some of its code was incorporated into its successor, the Maya 3D editing suite. In addition to just the OBJ geometry format, it has a sister format called MAT, which is used for material definitions.
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How 3D Configuration is Shaping Digital Commerce

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.
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The State of AR on the Web

We know that in today's visual economy, consumers are hungry for AR technology. In fact, 71.5% say that AR is the “future technology they are most eager to use.”  But the truth is, augmented reality (AR) on the web may not be as far into the future as some think.  It's a complex story because the underlying technology for AR on the web is not yet mature.
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Threekit joins The Khronos Group to set standard for 3D Commerce

  Threekit has joined the Khronos 3D Commerce Exploratory Group to help guide the future of 3D commerce. The purpose of the group is to establish standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices. 
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Here’s What You Missed at NRF 2019

This week, we joined over 30,000 retail industry leaders in New York City for 3 days of learning and networking at NRF 2019. For the Threekit team, it was our first year sponsoring NRF—and we’re already counting down the days until NRF 2020.
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Godard Abel Leads $10 Million Investment in 3D Product Visualization

Strategic investment further strengthens 3D visualization capabilities, allowing brands to create more interactive and personalized online shopping experiences 
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CPQ gets a facelift with 3D visualization

  Updated April 9th, 2019 I’ve lived in the world of B2B Digital Commerce for close to a decade—and the team around me for longer than that. It’s long been established that the right sales tools can be an extremely powerful ROI producer when used in the quoting stage of the buying process.  
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