There are no second thoughts regarding how we are ruled by what we are able to see. Visual experiences guide every decision and judgment we make. In fact, statistics suggest that 90% of everything that we process is visual. Moreover, people tend to respond faster to visuals than text.

Compelling visuals and product experiences don't always top the "must do" list for eComm marketers...but they should. When imagery fails to accurately convey all of a  product's features and benefits, it's the brand that pays. 

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.

It doesn't have to be difficult or expensive to improve your customer experience to the degree that you start seeing real results. Here are 6 simple ideas for achieving this with product visuals.   

 

It's perhaps no surprise that the average online attention span is now shorter than ever. Shoppers want instant gratification, and when they can't configure or customize products exactly to their liking, there are a million other distractions to take them to another e-commerce business.   If you're thinking about product configuration and your marketing technology and e-commerce roadmap, here are four reasons why customization and 3D visualization should be high on your priority list.    Threekit 3D Configuration

   Threekit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of Threekit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the Threekit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.

There’s a good chance you’ve seen a 3D rendered image today.  Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.