Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.

  In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on marketing spend of 500 to 800 percent.