ThreeKit Blog

Blog Categories

What Apple’s Investment in Augmented Reality Means for Businesses

Let’s face it: Augmented Reality (AR) is altering our day-to-day lives quicker than it could be expected. According to an IDC report, global spending on AR is forecasted to reach $18.8 billion in 2020. The recent update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also demonstrates that global spending on AR devices and services will continue to grow strongly during the 2019 to 2023 projection period, attaining a 5-year compound annual growth rate (CAGR) of 77%.  
Read More