How Virtual Product Photography is Shaping the Future of E-commerce

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Whether we like it or not, the world is evolving. Thanks to technology, customer behavior is changing rapidly, and brands have to keep up.

The U.S. e-commerce market alone is worth a whopping $360 billion. This number is set to increase as customers continue to buy more items online, including large purchases like furniture or luxury goods like jewelry.

If you want to win in the future of e-commerce, you need virtual product photography. Something as simple and beautiful as a photorealistic 2D image can help you stand out in a crowded online world.

If you want to succeed in the global world of e-commerce, you have to roll with the punches. Follow these trends to reach more customers and grow your digital empire.

Trends shaping the future of e-commerce:

  1. High quality visuals
  2. Go mobile
  3. Customer-centric experiences

High Quality Visuals

Visuals make or break your online brand, customer experience, and sales. If you want to sell online, you need good images. "More than half of online shoppers think that product photos are more important than product information, reviews, and ratings" according to Shopify.

However, it can be expensive to plan a traditional product photo shoot. It takes a lot of time not only to plan and execute the shoot, but also to adjust the images post-production.

The good news is that virtual product photography costs a fraction of what you pay for a traditional photo shoot and takes less time.

In fact, customers can’t tell the difference between virtual photography and high-end traditional photography. Save more of your money and give customers the quality visuals they’re looking for.

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Go Mobile

Over half of all e -commerce purchases happen on mobile devices. This number is expected to increase exponentially thanks to more affordable smartphones and global connectivity.

Mobile users have to rely on your e-commerce site’s speed to get what they need, and quickly. In fact, mobile shoppers pay more attention to visuals and spend significantly less time reading text.

That means mobile customers are too busy to read all about your great product on their small screens; they care about images and video first.

Stunning visuals helps you reach mobile users in a way that’s both impressive and effective. Enhance product features with photorealistic modeling so your images can sell for you.

3D rendered images are also highly shareable, increasing the likelihood that happy customers will tell the world about your product.

Customer-centric experiences

Personalization is key in a world where your customers can find a competitors’ product in seconds. Build a customer-centric experience that caters to buyer needs and you have an engaged customer ready to spend that dollar with you and not bounce to another site.

 

When you ditch studio photography for computer generated images, you gain the freedom to personalize product images based on customer needs and feedback—in real time.

Better visuals not only increase the chance that customers will buy in the first place, but also once they buy, they won’t be dissatisfied with the product.

High quality product images align customer expectations with what you’re offering. It highlights every angle of an item so there are no surprises.

The right e-commerce platform depends on your products and niche. Once you have partnered with an e-commerce vendor, you can enhance your product catalog with high quality visuals. Those visuals shouldn't cripple your bottom line and so you can gain an edge in the marketplace by going the path of virtual photographs.

Consider combining features like a 3D product customizer and 360-degree product views to build customer trust, score more views, and encourage purchases.

Conclusion

The future of e-commerce is mobile-first and customer-centric. Empower customers to choose your product by showcasing your amazing features with virtual photography. Show your good side while encouraging customers to come back time and time again.

Not sure about virtual photography for your product? ThreeKit can build you a personalized demo. Get in touch with us now.

 

Article Categories: Virtual Product Photography

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