Clothing is the most personal and persistent expression of one's style. Which is why a 3D configurator for clothing retailers makes so much sense. Increasingly, people are shopping online, and they don't want to sacrifice the opportunity to impose their preferences on their purchases. If there is a way to make a piece a little more personal through color, cut or added elements, brands are wise to offer that option through a configurator. It gives shoppers more ownership over their experiences. But don't just take our word for it.
During a recent webinar, Nosto provided the following statistics:
The polo shirt is a versatile staple of the American wardrobe. And there are no signs it’ll disappear any time soon: according to MarketWatch, the polo t-shirt market is a five billion dollar industry that’s projected to grow another $700 million by 2024.
When it comes to shopping for polo shirts online, chances are customers already know the look and fit that suits them best – they’re just on the hunt for a new print or color to add to their collection. Still, it’s hard to beat the familiarity of browsing for polos in-store.
Thanks to Threekit’s 3D configurator, looking at 3D-rendered models of polo t-shirts is like a trip to Ralph Lauren without leaving your living room. Customers can use this tool to feel confident about choosing their favorite style before they buy with the convenience of shopping from home.
A polo shirt is the kind of inexpensive online purchase that has low stakes for shoppers: if they don’t like it, they can easily return it. While that’s little sweat for the consumer, that’s bad news for retailers. Return rates of online merchandise can be as high as 40 percent, which means lost revenue and additional shipping costs.
A big component of a shopper’s confidence in a shirt purchase is color. Threekit’s 3D product configurator give shoppers a highly realistic preview of every color offering available for a polo t-shirt. For instance, a 3D model can show a Lacoste polo in red, green, blue, purple, or black.
Improved image accuracy means shoppers will be a lot less likely to return their shirts: the real thing looks exactly like what they saw online.
Fabric, buttons, collar shape, logo size – these are the elements that pull together a great polo shirt.
A 3D model can capture all of these details. Shoppers can interact with a 360-degree model to get a close-up view of these features as they’ll appear on the shirt. It’s hard to extrapolate from just one cropped static photo how a collar will look. But this tool gives customers a full, spinnable view of the shirt, as if they were getting a closer look at a shirt in a store.
Plus, rotating images have conversion rates as much as 30 to 40 percent higher than products that don’t have them.
Ready to bring the magic of 3D demos to your polo t-shirt operation? Get in touch with Threekit today!
Threekit is product visualization software that creates photorealistic images, interactive 3D and augmented reality experiences that help businesses sell more. To learn more, please schedule some time with one of our teammates.